SA1 Public Art Strategy
The SA1 Swansea Waterfront is a bold and innovative scheme to transform a post-industrial brownfield site into a vibrant mixed-use development of business, residential, retail and leisure offer. As part of the re-building and re-branding of the site, Celfwaith were commissioned in October 2008 by the City and County of Swansea and WAG to prepare a public art strategy for SA1.
The public art proposals we developed in the strategy are intended to support the branding of SA1 as an innovative, contemporary and dynamic destination, making it more attractive for potential investors and residents, as well as the current population of Swansea. The proposals are designed to encourage exploration of the whole site and to be engaging and interactive, creating memorable experiences that people want to return to.
In preparing the proposals we consulted with the visual arts sector in Swansea and where appropriate suggested ways in which to involve them or partner with them on certain projects. Swansea is fortunate to have a thriving arts sector and an international reputation for architectural glass, which SA1 is in a strong position to now capitalise upon. At the same time, some of the public art projects will attract internationally recognised artists.
The strategy was completed in April 2009 and later in the year Celfwaith were asked to begin implementing the strategy proposals. The first project to be taken forward in 2010 is an artist designed lighting scheme for Ice House Square.
See http://www.celfwaith.co.uk/node/1626 for the completed Ice House Square lighting scheme.